As more and more food businesses are joining delivery platforms, understanding the algorithms that govern platform rankings is crucial for achieving visibility and attracting more customers. Delivery platforms like Deliveroo, Just Eat, and Uber Eats employ complex algorithms that consider various factors to determine which restaurants appear higher in search results and feeds.

Key Ranking Factors

The algorithms consider a multitude of factors to determine a restaurant's ranking, each contributing to its visibility and desirability. These factors include:

1. Average Rating and Reviews

Positive ratings and reviews from customers hold immense weight in the algorithm's calculations. Restaurants with consistently high ratings and a healthy volume of reviews tend to rank higher.

2. Order Completion Rate:

Restaurants with a strong track record of fulfilling orders, minimising cancellations or missing items, are deemed more reliable and trustworthy. This reliability translates into better rankings.

3. Menu Diversity and Popularity

A diverse menu that caters to a wide range of tastes and preferences is appealing to a broader audience, increasing orders and boosting rankings. Popular dishes that consistently receive positive feedback also contribute to a higher ranking.

4. Delivery Speed and Reliability:

Prompt and efficient delivery plays a significant role in customer satisfaction and, consequently, a higher ranking. Restaurants known for consistently delivering orders quickly and reliably are prioritised by the algorithm.

5. Location and Delivery Area:

This one might sound a little obvious but if I’m a customer in Stratford, I’m probably not going to order from a restaurant in Croydon. I’m only going to be shown restaurants within a reasonable delivery distance and might even choose to filter by distance if I’m pressed for time. This is when having multiple delivery hubs or ghost kitchens to spread you reach might be worth considering

6. Promotions and Offers:

Who doesn’t love a good BOGOF offer. Engaging promotions and attractive discounts attract new customers and encourage repeat orders, both of which positively impact rankings. Restaurants that regularly offer promotions tend to appear higher in search results. It’s human nature, everyone is after what feels like a good bargain.

Where OpSpot can lend a hand

Unlocking Insights into Why Customers Are Dissatisfied

We mentioned average rating and reviews. Now once a negative review is submitted it won’t magically disappear. Restaurants might as well leverage incoming reviews to tackle the issue at heart, understand customer sentiment and address any dissatisfaction promptly.

OpSpot can help restaurants gain valuable insights into customer dissatisfaction by taking the time and care to analyse customer complaints. We’ll then feed you recommendations to avoid further negative reviews and to support your overall ranking on delivery platforms.

Responding to Incoming Reviews with Attention and Care

Neglecting customer reviews can send a negative message to potential customers, suggesting that you don't value their feedback or care about their satisfaction. Prompt and responsive communication with customers is essential for maintaining a positive reputation and building customer loyalty.

OpSpot’s team of experts will take the burden off your team and respond to all your reviews for you. We’ll ensure our messaging and tone are reflective of your brand with personalised and individual responses.

Get started today

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Get started today ·

Doing business on delivery platforms has become a must for restaurants worldwide. And it’s no easy feat. From knowing which promos to run to having photos that make your menu shine, there are so many moving parts to takeaway success. Whilst OpSpot might not be able to help you with a photoshoot (just yet…), we can take the weight off your team when it comes to review management and dispute resolution. What are you waiting for?

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